Facebook parent Meta raises the price of its Quest 2 VR headset by $100

Facebook parent company Meta has hiked the price of its Quest 2 virtual reality headset by $100 as the company factors in inflationary pressures.

Meta announced the price increase on Tuesday via a Twitter post.

Starting August 1, the 128GB version of the Quest 2 will cost $399, while the 256GB model will cost $499, Meta said.

The company said it raised the price of the VR headset “to continue investing to move the VR industry forward for the long term.”

Meta added in a corporate blog post that “the manufacturing and shipping costs of our products have increased.”

“By adjusting the price of Quest 2, we can continue to increase our investment in groundbreaking research and the development of new products that push the virtual reality industry to new heights,” Meta said.

In the first quarter, Meta’s Reality Labs division, which includes VR headsets, posted revenue of just $215 million, compared to $27 billion in ad sales for Facebook. Meanwhile, Reality Labs reported an operating loss of $2.96 billion.

Meta is estimated to have shipped more than 10 million Quest 2 headsets in 2021, surpassing other companies that sell VR headsets like Sony and HTC, according to research from analyst firm Counterpoint. The company said Quest 2’s relatively inexpensive price of $299 makes it more appealing to consumers.

Meta CEO Mark Zuckerberg said he was pushing the company into the Metaverse, a virtual world where he envisions consumers working and playing over the next decade.

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