Facebook sees massive drop in teen usage over past 7 years, study finds



A new survey of American teens (ages 13-17) by the Pew Research Center has revealed a worrying trend for Facebook led by Mark Zuckerberg, with the share of teens using the social media platform dropping by 71% in 2014-15 to 32% to date.

Chinese short video platform TikTok has exploded in popularity and is now one of the top social media platforms for teens among Instagram, Facebook and Snapchat.

Some 67% of teens say they have ever used TikTok, and 16% of all teens say they use it almost constantly.

YouTube, owned by Google, leads the online teen landscape in 2022 among platforms, as it is used by 95% of teens.

TikTok is next on the list of platforms polled in this survey (67%), followed by Instagram and Snapchat, both of which are used by around six in 10 teenagers.

Following these platforms comes Facebook with 32% and fewer shares using Twitter, Twitch, WhatsApp, Reddit and Tumblr, according to the Pew Research Center survey.

That’s the main reason why Meta Founder and CEO Mark Zuckerberg has poured his energies into making his platforms more like TikTok, and Instagram Reels now has a higher annual revenue rate for ads (1 billion) than Facebook/Instagram Stories at identical times post-launch.

“The changes in the social media landscape since 2014-2015 go beyond the rise of TikTok and the fall of Facebook. More teens report using Instagram and Snapchat since then. Conversely, Twitter and Tumblr have seen a decline in the number of teens who report using their platforms,” ​​the survey said.

Two of the platforms tracked by the Center in the previous survey, Vine and Google+, no longer exist.

“There are notable demographic differences in teens’ social media choices. For example, teens are more likely than teenage girls to say they use YouTube, Twitch and Reddit, while teenage girls are more likely than teenage boys to say they use YouTube, Twitch and Reddit. ‘use TikTok, Instagram and Snapchat’, the results showed.

Additionally, higher proportions of black and Hispanic teens report using TikTok, Instagram, Twitter, and WhatsApp compared to white teens.

This study also explored how often teens are on each of the top five online platforms: YouTube, TikTok, Instagram, Snapchat and Facebook.

“At least 35% of teens report using at least one “almost constantly.” Teenage users of TikTok and Snapchat are particularly interested in these platforms, followed by teenage YouTubers who pursue them closely,” the survey found.

A quarter of teens in the US who use Snapchat or TikTok say they use these apps almost constantly, and a fifth of teen YouTubers say the same.

Looking at teens overall, 19% say they use YouTube almost constantly, 16% say this about TikTok, and 15% say this about Snapchat.

Since 2014-2015, the proportion of teenagers reporting having access to a smartphone has increased by 22% (95% now and 73% then).

“While teens’ access to smartphones has increased over the past eight years or so, their access to other digital technologies, such as desktop or laptop computers or game consoles, has remained statistically unchanged,” notes The report.

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(Only the title and image of this report may have been edited by Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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