Intelfluence publishes the results of the 2021 study on the remuneration of influencers
SCOTTSDALE, Arizona., August 5, 2021 / PRNewswire / – In a first survey of its kind Designed to study the real-world compensation demands of influencers within Intellifluence, the largest of the warm-touch influencer networks, a new pricing paradigm appears to be emerging.
âAs Andrew Evans was collecting and collating survey responses from our influencer base, what we started to notice was the old methodology of presenting the $ 0.01–$ 0.02/ follower linearly based on audience size is actually dead, “said Joe Sinkwitz, CEO and co-founder of Intellifluence. âWhat seems to be happening now is a logical separation as you go from nano to micro and through levels of macro influence. If you look at one of the graphs of the responses, it would appear that among the Peer influencers and ambitious influencers as follower levels increase audience ratio to desired compensation begins to adopt an exponential growth curve. We were able to confirm compensation expectations by comparing responses received with the 250 plus large pitches accepted by influencers. enough expect more than $ 10,000 in real compensation for their efforts despite the previously indicated minimums. Their expectations corresponded to the curves of nano and micro influencers. This will be very useful not only for our brands, but also for those who work outside our network, as the compensation ranges have definitely changed to match the supplies. limited on the top of the range. “
Intellifluence, as a vast network of warm contacts, provides matchmaking technology that allows brands to easily connect and conduct marketing campaigns with influencers on all facets of social media who have chosen to work with brands. .
âIt’s also important to note that the curvature is network independent,â Sinkwitz continued. It doesn’t matter whether the influencer is primarily focused on Instagram, YouTube, or TikTok. The gross dollar numbers are obviously different due to the difference in effort required, but the curve kept showing. this tells us, that is with relatively little compensation for data points on newer networks in the future, or on a constant refresh of real world data on completed transactions, it should be possible to extrapolate with a reasonable degree of certainty about what an influencer is likely to accept … or reject … by eliminating wasted pitch time. “
Going forward, Intellifluence intends to integrate survey data and develop a machine learning-based price guidance software assistant for future brands.
Situated at Scottsdale, Arizona and created in 2016, Intellifluence is an influencer marketing platform that helps brands and influencers collaborate easily. Intellifluence is also home to the world’s largest network of friendly influencers, which means each of its more than 150,000 opt-in influencers has joined the platform on their own and are ready to partner with brands. For more information on Intellifluence, please visit Intellifluence.com.
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