The Beauty of YouTube Video Trial – Old Gold & Black

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A meta genre of the YouTube community, the video essays are based on the platform’s review

Tiny Meat Gang, a podcast, was born from the success of the duo’s video trials.

Adam Coil, Contributing Writer

Deep in my memory, I remember a radically different YouTube. A tricky Youtube era, where the site looked more like America’s funniest home videos, rather than a place where people created diverse and compelling content.

In the beginning, YouTube was defined by its most popular videos, “The Duck Song”, “Charlie Bit My Finger”, “Annoying Orange” and “Gangnam Style”, to name a few. As the app has matured, it has become a lucrative profession for many, and weekly or daily downloads have become common practice among top personalities. YouTube became more and more inclusive, as there was content that almost anyone could interact with, stimulating engagement from various communities.

Around 2015 or 2016, YouTube entered its dark age. Inspired by the success of FaZe House, many YouTubers have started forming large groups to reach new audiences and create increasingly extravagant content. These groups showcased mediocre, brainless content depicting exorbitant wealth and manufactured beef that has captured the hearts and minds of teens around the world.

As the quality of the videos continued to decline, it became more and more necessary to criticize and mock said videos, spawning new content: the reaction / comment genre. This is where comedians like Cody Ko and Noel Miller come in – a reaction to this devolution of creativity.

YouTube has become hyper aware of itself, meanwhile, and content relating to other YouTubers or YouTube videos has frequented the crawl page. This phenomenon contributed to the advent of modern video testing. In these videos, information and entertainment is thrown at us in such a quick and relentless manner that it is difficult to fully digest anything. In the age of streaming, the next movie or TV series is just one click away. Why think about that movie you just watched when you might be watching the new Outer Banks season right now?

Video essays and explanatory journalism are so essential when there is so much stimuli and so little time to absorb them. Granted, just because someone says something on the internet doesn’t necessarily mean it’s true, but seeing how others analyze art, politics, and culture can also help you be smart and vigilant as a as consumer.

Channels such as The Nerdwriter, Shiny Reviews and Cinema Junkies have helped me interpret film and television, while channels such as Solar Sands and Art History with Travis Lee Clark have made me appreciate and connect. more easily with paintings, sculptures and physical art. There are some excellent YouTubers who teach the intersection of culture, race, gender, history, and expression, like Amanda Maryanna, Madisyn Brown, and Mina Lee. These content creators generate fantastic resources that educate individuals on the forces that dictate daily life in the 21st century. Familiarizing yourself with the perspectives of those who may not have the same worldview as you is a crucial practice.

Video trials don’t always have to be serious either. Drew Gooden and Kurtis Conner give hilarious and witty reviews of everything from old movies and TV shows to consumer culture and misogyny in America.

For those who wish to refine their outlook on the world around them, there will always be a video essay to illuminate and clarify aspects of life that are difficult to navigate on their own. In this age of overstimulation and mass media, it can help to slow down and make sure that what you consume is of value to you.

It’s impossible to be an expert in everything, so don’t be afraid to let people question your preconceptions and broaden your horizons.


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